From its flagship stores in Glasgow’s famous Argyll Arcade and Edinburgh's iconic Assembly Rooms on George Street, along with its boutiques at the leading shopping destinations of Braehead and Aberdeen's Union Square, ROX brings you breathtaking diamonds, luxury watches and contemporary designer jewellery straight from the catwalk. ROX has an uncompromising commitment to closely following the latest trends. Acting as a barometer for new designs and trends, ROX introduces exciting new jewellery and watches every week.
The ROX reputation for diamond engagement rings is dazzling. As diamond experts, we know what it takes to spot a beautiful diamond. Every ROX diamond engagement ring is handpicked for its superior cut, presence and beauty. We only ever select a small proportion of those diamonds that reach our fanatical standards for beauty and brilliance. The qualities of ROX diamonds are reflected in the company’s ethos. There’s clarity, there’s substance and there’s individuality.
Choosing a luxury watch or jewellery is where your love for that treasured item should be ignited. ROX takes as much pride in that experience as you will have in wearing it. And like your chosen treasure, we promise to make the experience last.
Our loyal customers are given the red carpet treatment from the moment they set foot in a ROX store - from stunning contemporary design to the inviting leather lounge chairs and the unrivalled level of personalised customer service, ROX aims to make you feel like an A-list celeb. ROX stores are designed to make you feel equally comfortable with asking for advice, or being left alone to consider your purchase privately over a complimentary glass of champagne or chilled beer.